The 3 C's

"Don't criticize, condemn, or complain." This is the first Golden Principle of Dale Carnegie. This is from his world famous book "How to Win Friends and Influence People." Try it for a week! I have a hard time not messing up after a couple of minutes. The idea is to communicate your point in a way that people see and accept your side of the argument. As salespeople (I won't leave that alone!), we have to begin to help by not putting someone on the defensive. Does this mean we can't disagree? Of course not. However, it sure is a lot more work to win someone over, get your point across, and have them willingly take action to benefit both of our goals.